DRIFT x Carhartt WIP

ART | COLLABORATION

ActivationART DIRECTIONArtist managementProduction

ABOUT

Through experiential sculpture, installation, and performance, DRIFT—a studio founded by Ralph Nauta and Lonneke Gordijn—is redefining the perceived boundaries between art and technology, human and nature. Since 2006, the studio has focussed on creating works that use technological tools to reveal the intricacies of our natural world as a way of restoring our connection to it. In collaboration with programmers, scientists, designers, architects, and engineers, the multidisciplinary studio—which comprises 40 members including Nauta and Gordijn—creates pieces that serve as both dialogue and bridge between contrasting forces, raising questions about how we live today and what our future might look like.

In late 2025, DRIFT will unveil its most ambitious project to date: Drift Museum, an 8,000-square-meter space dedicated to art that reconnects humans to nature. Through immersive installations, DRIFT aims to bring us back to the present moment and away from real-life distractions. Located in the historic Van Gendt Hallen, a former industrial complex of five factory halls in the heart of Amsterdam that was designed by Dolf van Gendt in 1898, the museum will showcase works that build on DRIFT’s mission to illuminate the parallels between nature and technology while also engaging with the building’s unique architectural heritage. Accessible to guests via boat, Nauta and Gordjin describe the unique experiential site as “the outcome of everything we have been working towards for the past 17 years.”

Talents: Lonneke Gordijn, Ralph Nauta
Photographer: Melissa Schriek
Stylist: Gabriella Norberg
Makeup & Hair Artist: Marije Koelewijn
Photo Assistant: Fleur Jonkers
Styling Assistant: Marek Bartek
Editor-in-Chief: Sasha Kovaleva

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